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Palm Bites

 

Nearing the end of Seneca College, I pursued an internship at Palm Bites, leading to a full-time position as a marketing specialist. Palm Bites is a gourmet dates and desserts company that recently expanded into having physical Cafés locations alongside e-commerce.

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During my time at Palm Bites, I have led the creation of the training website for Café staff and in-store training manuals and graphics for staff. I also led a project for redesigning packaging for the entire product line of over 150 SKUs, including café packaging and promotional materials such as event displays and tents.

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Social Media

 

From Instagram to Meta ADs, I play a crucial role in Palm Bites' success and digital brand image. Showcasing our products and Cafés with luxury while maintaining a playful and fun composure.

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Design

 
 

During my time at Palm Bites, I have led the creation of the training website for Café staff and in-store training manuals and graphics for staff. I also led a project for redesigning packaging for the entire product line of over 150 SKUs, including café packaging and promotional materials such as event displays and tents.

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E-Mails

After months of A/B Testing and Design Layout changes, I decided to start from scratch and create an email with HTML. I implemented HTML coding into Klayvio, with graphics I designed myself in order to create an Email comparable to the most experienced brands and digital marketing teams.

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Throughout these projects, I was also the only employee who designed and sent out the Emails through Klayvio, which led to an increase in sales through Email by 19%. I also assisted in Social Media management by creating the occasional posts and stories for Instagram/Facebook, and a few TikToks, and worked on Meta ADs Manager, in which I created some of the company's most successful paid ADs campaigns.

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